EVERYDAY PROSOCIAL BEHAVIOR OF PERSONALITY AS ACCUMULATION OF SOCIAL CAPITAL
Abstract
The article deals with the connections between everyday prosocial behavior of a given person and the accumulation of their social capital. The definitions of these concepts, personal and situational factors of prosocial behavior are discussed. There is a strong correlation between the extent of one’s social involvement into helping others and social network of positive interrelations of this individual. The wealth of such interrelations is a measure of personal social capital. The article presents the results of the research, in which 12 tactics of social capital accumulation were identified, and their comparative acceptability and frequency of application by various categories of people were studied. Refs 11. Tables 4.
Keywords:
prosocial behavior, social capital, factors of prosocial behavior, social net, tactics accumulation of social capital
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Articles of "Vestnik of Saint Petersburg University. Sociology" are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.