Trust in a digital society
DOI:
https://doi.org/10.21638/spbu12.2020.202Abstract
What is a digital society? How does trust work in this new digital world? What is its difference compared to previous types of trust? All of these issues are in the very focus of this article. The first part of the paper shows how sociologists characterize a digital society, which makes it fundamentally different from an industrial and postindustrial ones. A characteristic feature of digitalization is its comprehensiveness. All spheres of activity, individual and collective, are
being organized in a new technological way. It is demonstrated that the most important effect of digitalization is a fundamental change in the structure of social time in terms of costs and benefits. The second part of the paper describes the processes of transformation of trust: from patriarchal and personal trust to impersonal, role-based and institutional trust; then to network type trust and digital trust. The digital world expands our capabilities and changes the functioning of trust in social and economic life. The radius of trust is expanding significantly and the number of social ties is growing, although they are becoming weaker, shorter, more fragile, and remote. Functionally in the economy, digital trust reduces transaction costs (exchange costs); and in the social world — the costs of social interaction. The third part deals with trust issues in the digital world of Russia. Russia occupies the second to last place in the
rankings of the 2019 Digital Society Index. Russians believe that their basic digital needs (access to digital content and trust in information) are not adequately satisfied; they believe that the digital world does not serve to improve society and that the digital world will not provide them with career opportunities. Trust in the digital world is not expanding in Russia also due to digital illiteracy. It is ironic that with this low trust in digital technologies, the scale of their use by Russians is expanding. This article is a detailed report for the St. Petersburg International Labor Forum (February 27–28, 2020)
Keywords:
trust, digital trust, interpersonal trust, network trust, digital society., digital society
Downloads
Download data is not yet available.
References
Литература
Luhmann N. Familiarity, Confidence, Trust: Problems and Alternatives /ed. Di. Gambetta // Trust: Making and Breaking Cooperative Relations. Oxford: Basil Blackwell, 1996. P. 94–107.
Кастельс М. Информационная эпоха: экономика, общество и культура. М.: ГУ ВШЭ, 2000.
Кнорр-Цетина К. Эпистемика информации: модель потребления / пер. с англ. В. И. Дудиной // Экономическая социология: теория и история. СПб.: Нестор-История, 2012. С. 605–633.
Кнорр-Цетина К. Объектная социальность: общественные отношения в постсоциальных обществах/ пер. с англ. В. И. Дудиной // Журнал социологии и социальной антропологии. 2002. Т. 5, № 1. С. 101–124.
Кнорр-Цетина К., Брюггер У. Рынок как объект привязанности: исследование постсоциальных отношений на финансовых рынках // Экономическая социология. 2005. Т. 6, № 2. С. 29–49.
Латур Б. Об интеробъективности // Социологическое обозрение. 2007. Т. 6, № 2. С. 79–96.
Сивков Д. Дигитальная социология: напряжения, неопределенности, нерешенные проблемы // Социология власти. 2018. Т. 30, №3. С. 8–13.
Lupton D. Digital Sociology: An Introduction. Sydney: University of Sydney. 2012
Lupton D. Digital sociology. London: Routledge, 2015.
Digital Sociology: Critical Perspectives / eds K. Orton-Johnson, N. Prior. Houndmills: Palgrave Macmillan, 2013.
Digital Sociologies / eds J. Daniels, K. Gregory, C. T. McMillan. Bristol: Policy Press, 2017.
Granovetter M. Economic Action and Social Structure: The Problem of Embeddedness // American Journal of Sociology. 1985. Vol. 91, no. 3. P. 481–510.
Williamson O. E. Culculativeness, Trust, and Economic Organization // Journal of Law and Economics. 1993. Vol. 36, no. 1. P. 453–486.
Kollock P. The Production of Trust in Online Markets // Advances in Group Processes. Vol. 16 / eds E. J. Lawler, M. Macy, S. Thyne, & H. A. Walker. Greenwich, CT: JAI Press, 1999. URL: https://smg.media.mit.edu/library/kollock1999.html (дата обращения: 02.02.2020).
Connolly B. Digital Trust: Social Media Strategies to Increase Trust and Engage Customers. London: Bloomsbury Publishing, 2020.
Frenehard T. Building Digital Trust: What Does It Really Mean. URL: https://www.digitalistmag.com/finance/2019/10/29/building-digital-trust-what-does-it-really-mean-06201132 (дата обращения: 02.02.2020).
Coleman J. Foundations of Social Theory. Cambridge, MA: CUP, 1990.
Chakravorti B., Chaturvedi R. S., Bhalla A. The 4 Dimensions of Digital Trust // Harvard Business Review. 2018. No 2. URL: https://hbr.org/2018/02/the–4-dimensions-of-digital-trust-charted-across–42-countries (дата обращения: 02.02.2020).
Granovetter M. The Strength of Weak Ties // The American Journal of Sociology. 1973. Vol. 78, no. 6. P. 1360–1380.
Сбербанк исследовал, чего хочет молодежь. Интернет-журнал Futurebanking.ru. 10 марта 2017 года. URL: http://futurebanking.ru/post/3310 (дата обращения: 02.02.2020).
Лепехин Н. Н., Дубко А. В. Доверие к виртуальной идентичности в интернет-среде // Вестник Санкт-Петербургского государственного университета. Сер. 12: «Социология». 2011. Вып. 4. С. 145–150.
Newman N. Digital News Report. Executive Summary. 2019. URL: http://www.digitalnewsreport.org/survey/2019/overview-key-findings–2019/ (дата обращения: 02.02.2020).
Pariser E. The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think. London: Penguin Books, 2011.
Мазикова Е., Зацепина Д. Некоторые аспекты доверия к цифровым технологиям // Вызовы и возможности финансового обеспечения стабильного экономического роста Финансы — 2019. Материалы Всероссийской научно-практической конференции. Севастополь, Севастопольский государственный университет, 2019.
Губанова С. Е. Доверие в цифровых технологиях // Научно-практические исследования. 2017. № 9. С. 41–42.
Ismail N. Trust in The Sharing Economy. URL: https://www.information-age.com/trust-sharingeconomy–123469380/ (дата обращения: 02.02.2020).
Растет доверие петербуржцев к цифровым сервисам // Санкт-Петербург: госуслуги. URL: https://gu.spb.ru/mfc/news/ (дата обращения: 02.02.2020).
Fukuyama F. Trust: The Social Virtues and The Creation of Prosperity. London: Hamish Hamilton, 1995.
Uslaner E. The Moral Foundations of Trust. Cambridge, Mass.: Cambridge University Press, 2002, 298 p.
Veselov Y., Sinyutin M., Kapustkina E. Trust, Morality, and Markets: Rethinking Economy and Society via the Russian Case. Frankfurt am Main: Peter Lang, 2016.
Hosking G. Trust: A History. Oxford: Oxford University Press, 2014.
Мухаметшина Е. Доверие к властным институтам, «Левада-центр» // Ведомости, 12 октября 2016. URL: https://www.vedomosti.ru/politics/articles/2016/10/13/660744-doverie-vlastnim-institutam (дата обращения 02.02.2020).
Абдрахманова Г. И., Вишневский К. О., Гохберг Л. М. Индикаторы цифровой экономики, 2019: статистический сборник. М.: НИУ ВШЭ, 2019.
Бахарев И. Уровень доверия интернет-магазинам в России.//E-pepper.ru: электронный журнал. 31 января 2019 года. URL: https://e-pepper.ru/news/uroven-doveriya-internet-magazinam-v-rossiiissledovanie.html (дата обращения 02.02.2020).
References
Luhmann N. Familiarity, Confidence, Trust: Problems and Alternatives, in: Gambetta, Di. (ed.). Trust: Making and Breaking Cooperative Relations. Oxford, Basil Blackwell, 1996, pp. 94–107.
Castells М. The Information Age: Economy, Society and Culture. Мoscow, Higher School of Economics Press, 2000. (In Russian)
Knorr Cetina К. The Epistemics of Information: A Consumption Model, in: Veselov Y. (ed.), Ekonomicheskaia sotsiologiia: teoriia i istoriia. St. Petersburg, Nestor-Istoriya Publ., 2012, pp. 605–633. (In Russian)
Knorr Cetina К. Sociality with Objects: Social Relations in Postsocial Knowledge Societies. Zhurnal sotsiologii i sotsial’noi antropologii, 2002, vol. 5, no. 1, pp. 101–124. (In Russian)
Knorr Cetina К., Bruegger U. The Market as an Object of Attachment: Exploring Postsocial Relations in Financial Markets. Ekonomicheskaia sotsiologiia, 2005, vol. 6, no. 2, pp. 29–49. (In Russian)
Latour B. On Interobjectivity. Sotsiologicheskoie obozrenie, 2007, vol. 6, no. 2, pp. 79–96. (In Russian)
Sivkov D. Digital Sociology: Tensions, Uncertainties, Unsolved Problems. Sotsiologiia vlasti, 2018, vol. 30, no. 3, pp. 8–13. (In Russian)
Lupton D. Digital Sociology: An Introduction. Sydney, University of Sydney, 2012.
Lupton D. Digital sociology. London, Routledge, 2015.
Digital Sociology: Critical Perspectives. Orton-Johnson K., Prior N. (eds). Houndmills, Palgrave Macmillan, 2013.
Digital Sociologies. Daniels J., Gregory K., McMillan Cottom T. (eds). Bristol, Policy Press, 2017.
Granovetter M. Economic Action and Social Structure: The Problem of Embeddedness. American Journal of Sociology, 1985, vol. 91, no. 3, pp. 481–510.
Williamson O. E. Culculativeness, Trust, and Economic Organization. Journal of Law and Economics, 1993, vol. 36, no. 1, pp. 453–486.
Kollock P. The Production of Trust in Online Markets, in: Lawler E. J., Macy M., Thyne S., Walker H. A. (eds). Advances in Group Processes, vol. 16. Greenwich, CT: JAI Press, 1999. Available at: https://smg.media.mit.edu/library/kollock1999.html (accessed: 02.02.2020).
Connolly B. Digital Trust: Social Media Strategies to Increase Trust and Engage Customers. London, Bloomsbury Publishing, 2020.
Frenehard T. Building Digital Trust: What Does It Really Mean. Available at: https://www.digitalistmag.com/finance/2019/10/29/building-digital-trust-what-does-it-really-mean-06201132 (accessed: 02.02.2020).
Coleman J. Foundations of Social Theory. Cambridge, MA, CUP, 1990.
Chakravorti B., Chaturvedi R. S., Bhalla A. The 4 Dimensions of Digital Trust. Harvard Business Review, 2018, no. 2. Available at: https://hbr.org/2018/02/the–4-dimensions-of-digital-trust-chartedacross–42-countries (accessed: 02.02.2020).
Granovetter M. The Strength of Weak Ties. The American Journal of Sociology, 1973, vol. 78, no. 6, pр. 1360–1380.
A study of Russian youth. The research of Futurebanking.ru. 10th March, 2017. Available at: http://futurebanking.ru/post/3310 (accessed: 02.02.2020). (In Russian)
Lepekhin N. N., Dubko A. V. Trust in virtual identity in the Internet environment. Vestnik of Saint-Petersburg University. Seriia Sotsiologiia, 2011, iss. 4, pp. 145–150. (In Russian)
Newman N. Digital News Report: Executive Summary, 2019. Available at: http://www.digitalnewsreport.org/survey/2019/overview-key-findings–2019/ (accessed: 02.02.2020).
Pariser E. The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think. London, Penguin Books, 2011.
Mazikova E., Zatsepina D. Some aspects of trust in digital technologies, in: Vyzovi i vozmozhnosti finansovogo obespecheniia stabil’nogo ekonomicheskogo rosta (“Finansy–2019”. Materiali Vserossiyskoi nauchno-prakticheskoi konferentsii). Sevastopol, Sevastopol State University Press, 2019. (In Russian)
Gubanova S. E. Trust in digital technologies. Nauchno-prakticheskiie issledovaniia, 2017, no. 9, pp. 41–42. (In Russian)
Ismail N. Trust in the sharing economy. Available at: https://www.information-age.com/trust-sharing-economy–123469380/ (accessed: 02.02.2020).
St. Petersburgers trust in digital services is growing. St. Petersburg: gosuslugi. Available at: https://gu.spb.ru/mfc/news/ (accessed: 02.02.2020). (In Russian)
Fukuyama F. Trust: The Social Virtues and The Creation of Prosperity. London, Hamish Hamilton, 1995.
Uslaner E. The moral foundations of trust. Cambridge, Mass., Cambridge University Press, 2002.
Veselov Y., Sinyutin M., Kapustkina E. Trust, Morality, and Markets: Rethinking Economy and Society via the Russian Case. Frankfurt am Main, Peter Lang, 2016.
Hosking G. Trust: A History. Oxford, Oxford University Press, 2014.
Mukhametshina E. Confidence in government institutions sharply decreased after the election — “Levada Center”. Vedomosti, October 12, 2016. Available at: https://www.vedomosti.ru/politics/articles/2016/10/13/660744-doverie-vlastnim-institutam (accessed: 02.02.2020). (In Russian)
Abdrakhmanova G. I., Vishnevsky K. O., Gokhberg L. M. Indicators of the digital economy, 2019: statistical review. Мoscow, Higher School of Economics Press, 2019. (In Russian)
Bakharev I. The level of trust in online shopping in Russia. E-pepper.ru. 31st January, 2019. Available at: https://e-pepper.ru/news/uroven-doveriya-internet-magazinam-v-rossii-issledovanie.html (accessed: 02.02.2020). (In Russian)
Downloads
Published
2020-09-23
How to Cite
Veselov, Y. V. . (2020). Trust in a digital society. Vestnik of Saint Petersburg University. Sociology, 13(2), 129–143. https://doi.org/10.21638/spbu12.2020.202
Issue
Section
Vectors and trajectories of sociological theory
License
Articles of "Vestnik of Saint Petersburg University. Sociology" are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
