Method of semantic differential in sociological research (the experience of application)

Authors

  • Зинаида Васильевна Сикевич St. Petersburg State University, 7–9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation

DOI:

https://doi.org/10.21638/11701/spbu12.2016.309

Abstract

This article focuses on the experience of applying the method of the semantic differential in sociological research. The author gives a description of the classic test developed of Osgood as well as her own modification of this method applied to the study of ethnic and political stereotypes and value concepts. The article also describes the results of using the method and indicates the specifics of the construction of scales. Refs 9. Tables 2.

Keywords:

Semantic differential, sociological research, social stereotype, ethnic stereotype, value concepts, bipolar scales, effect of social desirability

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References

Литература

Лебедева Н. М., Татарко А. Н. Методы этнической и кросс-культурной психологии. М.: Высшая школа экономики, 2011. 163 с.

Петренко В. Ф. Введение в экспериментальную психосемантику: исследование форм репрезентации в обыденном сознании. М.: Изд-во МГУ, 1963. 201 с.

Сикевич З. В. Социологическое исследование: практ. рук-во. СПб.: «Питер», 2005. С. 299–300

Петренко В. Ф. Психосемантика сознания. М.: Изд-во МГУ, 1988. 480 с.

Сикевич З. В. Метод психолингвистики в социологическом исследовании // Социологический журнал. 2014. Т. 20, № 4. C. 6–18.


References

Lebedeva N. M., Tatarko A. N. Metody etnicheskoi i kross-kul’turnoi psikhologii [Methods of ethnic and cross-cultural psychology]. Moscow, High school of economics, 2011. 163 p. (In Russian)

Petrenko V. F. Vvedenie v eksperimental’nuiu psikhosemantiku: issledovanie form reprezentatsii v obydennom soznanii [Introduction of experimental psychosemantics.The study forms of representation an everyday consciousness]. Moscow, Publishing house of Moscow State University, 1963. 201 p. (In Russian)

Sikevich Z. V. Sotsiologicheskoe issledovanie: prakt. ruk-vo [Sociological research. Practical guide]. St. Petersburg, Piter Publ., 2005, pp. 299–300. (In Russian)

Petrenko V. F. Psikhosemantika soznaniia [Psychosemantics of consciousness]. Moscow, Publishing house of Moscow State University, 1988. 480 p. (In Russian)

Sikevich Z. V. Metod psikholingvistiki v sotsiologicheskom issledovanii [Psycholinguistics method in sociological research]. Sotsiologicheskii zhurnal [Journal of sociology], 2014, vol. 20, no. 4, pp. 6–18.(In Russian)

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Published

2017-02-20

How to Cite

Сикевич, З. В. (2017). Method of semantic differential in sociological research (the experience of application). Vestnik of Saint Petersburg University. Sociology, (3), 118–128. https://doi.org/10.21638/11701/spbu12.2016.309

Issue

No. 3 (2016): VESTNIK OF SAINT PETERSBURG UNIVERSITY. Series 12 . SOCIOLOGY

Section

SOCIOLOGICAL EDUCATION: TEACHING METHODS AND MATERIALS

License

Articles of "Vestnik of Saint Petersburg University. Sociology" are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.