MINI-DEBATES IN THE SEMINARS OF THE COURSE “SOCIOLOGY OF COMMUNICATION” (cases and variants)

Authors

  • Валерия Валентиновна Василькова St. Petersburg State University, 7–9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation
  • Лилия Сергеевна Панкратова St. Petersburg State University, 7–9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation
  • Александр Михайлович Пивоваров St. Petersburg State University, 7–9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation
  • Елизавета Валерьевна Родионова St. Petersburg State University, 7–9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation
  • Елена Валерьевна Тыканова St. Petersburg State University, 7–9 Universitetskaya nab., St. Petersburg, 199034, Russian Federation; Sociological Institute RUS, 25/14, 7-ya Krasnoarmeyskaya ul., St. Petersburg, 190005, Russian Federation

DOI:

https://doi.org/10.21638/11701/spbu12.2016.209

Abstract

This methodic project presents materials that enable an instructor to prepare and conduct mini-debates during seminars of the course “Sociology of communications” and it covers the following topics: “Network organisations and Internet-communication”, “Public relations Sociology”, “Sociology of advertising”, “Communication in organisations”. The description is carried out in accordance with the basic structural components of a minidebate, namely: 1) thematic description of problem situations in the original text, 2) substantiation of the importance and urgency of the problem, 3) formulation of the discussion questions and alternative positions for discussion, 4) the articulation of specific learning outcomes (learning outcomes) as a
result of conducting a mini-debate. It is emphasized that the basis of allocating the problem situation supports the importance of the subject for the development of modern sociological knowledge. The following topics are developed and presented in materials: “Th e relations of power in the informational society: traditional institutions vs. network structures”, “Social networking: the strength of weak ties”, “New technologies in PR: total control or freedom of the consumer”, “Psychological manipulation in advertising“, “Types of consumer advertising on the Internet”, “Positional bargaining or interest-based negotiation: which is better?”, “Communication networks and communication roles in organizations”. Refs 8. Figs 2. Tables 2.

 

Keywords:

mini-debate, sociology of communications, network communication, Internet-communication, sociology, PR, sociology of advertising, communication in organizations

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References

Литература

Кастельс М. Информационная эпоха: экономика, общество, культура. М.: Изд-во ГУ ВШЭ, 2000. 608 с.

Шершнева Е. Л. Сетевой подход к анализу рынка труда: учеб. пособие. СПб.: Социологическое общество М. М. Ковалевского, 2003. 44 с.

Быков И. А., Мажоров Д. А., Слуцкий П. А., Филатова О. Г. Интернет-технологии в связях с общественностью: учеб. пособие / отв. ред. И. А. Быков, О. Г. Филатова. СПб.: Роза мира, 2010. 275 с.

Шарков Ф. И. Интегрированные коммуникации: реклама, паблик рилеишнз, брендинг: учеб. пособие. М.: Издательско-торговая корпорация «Дашков и К°», 2011. 325 с.

Романов А. А. Учебное пособие по дисциплине «Реклама. Интернет-реклама». М.: Московский международный институт эконометрики, информатики, финансов и права, 2003. 168 с.

Конфликтология: учеб. пособие / Буртовая Е. В. (сост.) М.: ЮНИТИ, 2002. 504 с.

Фролов С. С. Социология организаций. М.: Гардарики, 2001. 384 с.

Роджерс Э., Агарвала-Роджерс Р. Коммуникации в организациях. М.: Экономика, 1980. 176 с.


References

Kastel’s M. Informatsionnaia epokha: ekonomika, obshchestvo, kul’tura [The Information age: economy, society, culture]. Moscow, Publishing house GU VSHE, 2000. 608 p. (In Russian)

Shershneva E. L. Setevoi podkhod k analizu rynka truda: ucheb. posobie [А Network approach to labor market analysis]. St. Petersburg, Sociological society of M. M. Kovalevsky Publ., 2003. 44 p. (In Russian)

Bykov I. A., Mazhorov D. A., Slutskii P. A., Filatova O. G. Internet-tekhnologii v sviaziakh s obshchestvennost’iu: ucheb. posobie [Internet technologies in public relations: textbook]. Ed. by I. A. Bykov, O. G. Filatov. St. Petersburg, Rose of the world Publ., 2010. 275 p. (In Russian)

Sharkov F. I. Integrirovannye kommunikatsii: reklama, pablik rileishnz, brending: ucheb. posobie[Integrated communications: advertising, public relations, branding: textbook]. Moscow, Publishing and trading Corporation “Dashkov and C°”, 2011. 325 p. (In Russian)

Romanov A. A. Uchebnoe posobie po distsipline «Reklama. Internet-reklama» [A textbook on the subject “Advertising and Internet advertising”]. Moscow, Moscow international Institute of econometrics, Informatics, Finance and law, Publ., 2003. 168 p. (In Russian)

Konfliktologiia: ucheb. posobie [Conflictology: textbook]. Ed. by E. V. Burtovaja. Moscow, YUNITI Publ., 2002. 504 p. (In Russian)

Frolov S. S. Sotsiologiia organizatsii [Sociology of organizations]. Moscow, Gardariki Publ., 2001. 384 p.(In Russian)

Rodzhers E., Agarvala-Rodzhers R. Kommunikatsii v organizatsiiakh mika” [Communication in organizations]. Moscow, Economy Publ., 1980. 176 p. (In Russian)

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Published

2016-12-27

How to Cite

Василькова, В. В., Панкратова, Л. С., Пивоваров, А. М., Родионова, Е. В., & Тыканова, Е. В. (2016). MINI-DEBATES IN THE SEMINARS OF THE COURSE “SOCIOLOGY OF COMMUNICATION” (cases and variants). Vestnik of Saint Petersburg University. Sociology, (2), 104–120. https://doi.org/10.21638/11701/spbu12.2016.209

Issue

No. 2 (2016): VESTNIK OF SAINT PETERSBURG UNIVERSITY. Series 12 . SOCIOLOGY

Section

SOCIOLOGICAL EDUCATION: TEACHING METHODS AND MATERIALS

License

Articles of "Vestnik of Saint Petersburg University. Sociology" are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.

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